Homecourt is Courteney Cox’s homecare line designed to bring the sensorial, elevated experience of beauty products into everyday household rituals. From dish soaps and surface sprays to candles and hand care, the packaging was created to feel as refined as luxury skincare. Clean, minimal forms, soft matte finishes, and muted tones reflect the brand’s calm, understated aesthetic while sustainable materials and functional details ensure each product is as practical as it is beautiful.
Homecourt
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Company
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Creative Direction
Perron-Roettinger -
Responsibilities
Industrial Design, Packaging Design, CMF Design, Artwork Production
The packaging was designed to blur the lines between beauty and homecare: elevated, tactile, and refined enough to live proudly on the countertop. We created a system of custom forms using post-consumer recycled materials, ensuring both sustainability and structural integrity across formats.
Homecourt’s signature scents Cece, Steeped Rose, Neroli Leaf, and Cipres Mint bring a modern, elevated fragrance experience to the everyday. Cece is a warm, musky floral inspired by Courteney Cox herself. Steeped Rose offers a fresh take on classic rose with hints of tea and soft woods. Neroli Leaf blends citrus blossom with crisp greens for a bright, clean finish, while Cipres Mint combines aromatic herbs and cool mint for a refreshing, spa-like feel.
