Les Éternels

Bottle Design & Balmain Legacy The Les Éternels bottle pays tribute to Balmain’s couture heritage while introducing a bold, modern silhouette. Inspired by the original 1946 flacon, its architectural form, lozenge shaped profile and embossed striation pattern echos the house’s iconic tailoring and structured embellishments. The development of the vibrant custom colors evokes both depth and edge, a visual signature of Olivier Rousteing’s Balmain. Every detail from the tension between light and shadow to the interplay of texture was crafted to reflect the dualities that define the brand: strength and elegance, heritage and reinvention.

The collection The Les Éternels collection features eight unisex fragrances, each inspired by a different facet of identity and self-expression. Designed around four key scent families including woody, floral, amber, and musk, each fragrance explores a distinct mood, from quiet strength and sensuality to bold energy and introspection. The collection reflects Balmain’s vision of modern luxury that is confident, inclusive, and deeply personal. Together, these fragrances invite individuals to explore and define their own identities.

Sets & Collateral To complement the core 50ml fragrance collection, we developed a series of sampling formats that translate the Les Éternels design language into more accessible, travel-ready expressions. The 10ml travel spray is housed in a sleek aluminum case, available in black or gold, reflecting the signature codes of the hero scents, Carbone and Sel D’ambre. The 4ml miniature bottle, presented in a custom lozenge-shaped set-up box, offers a tactile, collectible format that mirrors the architectural silhouette of the original flacon. The 1.5ml discovery set invites exploration of the full fragrance wardrobe, presented in an elegant drawer-style box that preserves the collection’s elevated, couture-inspired aesthetic.

Refillability & Sustainability The Les Éternels de Balmain bottle was designed with longevity and sustainability in mind. It is fully refillable, allowing users to reduce waste while maintaining the luxury experience. Refilling not only extends the life of the bottle but also reduces environmental impact by saving up to 45% in total packaging weight. Sustainability was considered from the start, from material selection to end-of-life planning, making it an essential part of the design process.